The reason why people patronize the media is to get information. Hence, anyone going to get a copy of newspapers, magazines, and other channels, either online or offline, have something they are particular about. Then, how do you win such people’s interest by writing an appealing, classified ad? Classified advertisements are one of the surest and largest ways to sell a product or a service. Most times, with classified ads, you are restricted to a certain number of words and lines. Therefore, you have to maximize the limited words to sell your product/service and convince your audience to buy! When writing an ad, getting an audience is secondary, the primary is getting the audience to be buyers and leads.